YUURbag is a shopping bag brand, made and developed by Langgeng Jaya Group as an appearance of concern for environmental problems that are currently happening all around the world which one of them caused by single-use plastic bags waste. Through YUURbag, we are expecting to increase public’s awareness especially for the younger generation around the world and Indonesia of environmental damage caused by single-use plastic bags and reducing consumption of single-use plastic bags in Indonesia.